Clocks have been an essential part of our daily lives for a very long time. Man first started knowing time from looking at the sun and its shadow to calculate the time. Then the first intricate machine, in the form of a clock was made. The first clocks were huge with a pendulum and gears. The spring had to be wound every day to keep time. It was quite a cumbersome process. With the passage of time we had the quartz clock and the atomic clock. The latest in clocks is the neon clocks.

At the beginning of the 20th century, neon signboards were used in France. In the USA, it has been in use since the 1920's. The neon clocks came into existence from the 1930's. They were called Aztec neon wall and were widely used in bars, shops and offices. Many different types of neon wall clocks were manufactured by the 'Electric Neon Clock Co.' in Cleveland, USA. The neon clocks were produced in different colors and were extremely popular. The neon clocks are generally black in color with light blue trimmings. They are made of chrome, heavy duty electric motors and glass. The neon clocks are hand made. The clock case is made of aluminum and is powder coated. The electric movement is 110 volts. Nowadays they are available in different colors for the frame and different colors for the tubes to suit each one's fancy.

Marketing is very necessary to sell a product. The neon clocks attract attention since they are luminous and colorful and they show the time. It is a very good visual advertising medium and indeed, an illuminating marketing concept. It adds to the look of a bar, office or shop when placed on the outside. People see the time and are attracted to the shop and come in to look around at the things displayed. It can be kept on top of tall buildings and churches, thus attracting the attention of the passers by.

The neon clock shines in the dark and thus highlights the logo on the face of the clock. They can be custom designed for any event or for any specific purpose. If your shop or bar needs a special design or letterings, it can be made. It is the best form of publicity for your products. Thus a beautiful well designed clock serves the utility of telling the time and advertising your products.

If a campaign has been planned, neon clocks with the special logo can be used during the campaign and later can be used for publicity. They can be used as promotional giveaways. Shops can custom-make their own neon clocks to suit their products. Bars can have different logos or names or different brands of drinks that are served, designed on the face of the neon clock. Many bars have neon clocks that have 'Jack Daniel' written on it. Many restaurants have neon clocks with the logo of "Coco Cola". Offices can also use this to their advantage to market their wares. It can be given as gifts to customers. When important matches are played, the teams can have neon clocks with their logos and give it to the people who support them. The neon clocks are also found in billiard halls. They are also used by people who love to collect neon clocks with the logos of their choice.