Neon is one of the second lightest noble gas and the most inert element known that is least reactive of all elements. Ever since the inception of neon lights, it has seen a great hit and it has literally modernized the advertising industry which is an undeniable fact. Survey says that the advertising industry has faced a tremendous change because of the neon signs and businesses have seen that massive and amplified growth because of this particular invention. Moreover, entrepreneurs have said that it has been easy for them to promote their business better with this neon element. Advertising reports and several survey says that the advertising industry, in an exceedingly little time, has embossed a niche for itself and sited itself on the global map. This itself shows the success of neon.
Discovered in 1898, by chemist?s Sir William Ramsey and Morris Travers, neon is one such powerful tool that has revolutionized the advertising industry. This discovery has been made by them while they were studying liquefied air. Though the process happened to be very simple, the hypothesis and its elements were considered to be a great sign of outcome. They have taken a sample of air, cooled it until it happen to be a liquid and then the liquid was heated; as it boiled off the gases were captured which finally resulted in the initiation of the product and they named the element as neon which is a Greek word meaning “new”. Another interesting fact about the neon is that it is one of the most abundant elements in our universe whose atomic number is 10 and conjointly it is classified as a noble gas. More to the fact, neon turns out to be a liquid in the cold temperatures and liquid neon is becoming even more useful in cryogenics as a cost-effective way to?to freeze up things quickly.
The question we really need to ask is whether our citizens can get along without neon signs. The obvious answer is ? we cannot. The city becomes abuzz during the the night with party animals. Neon signs brings a new cease of life for every business and ?a neon business sign has to be so unique rather being a museum piece. Neon signs are a brilliant mechanism to capture the attention of the public. Smaller towns have also started using neon business signs and it’s vibrant presence is sure to make good business for the owners.
The physical banners appear as if glowing and flashy. No points for guessing why they are eye-catchy! These neon signs or piece of glowing vibrant banners have stamped their authority of many aspects of business. These signs are business oriented without a doubt. The main aim of these signs is to get more customers either the hard or even by ?entrapping? by making them fall to their temptation.
The many aspects of business which these signs have successfully dealt with are advertising, promotion, promotional and advertising campaigns all over. The best part about them is that it requires very little maintenance and care, they outlast sometimes their metal housing. They have established their foothold firmly in the advertising world. With its innovative catchy phrases they make the best piece of advertising material. Coming to commercial lighting these signs are the best in the business. They have been in the business of entertainment and in business oriented aspects for a long time. This speaks of its value in the market. It comes on top compared to other commercial lighting systems due over-powering in the different aspects of lighting parameters such as brightness, energy-efficiency, durability, and impact on the environment.
There are some neon signs that have become a piece of almost an ?icon? due to its catchy innovation expression glowing every time we look at it. Take for instance the WELCOME TO Fabulous LAS VEGAS NEVADA” the iconic neon sign known worldwide even today. Another signs which is close to it is the existing sign “THE BIGGEST LITTLE CITY IN THE WORLD” neon sign in a city called Reno. The iconic neon sign in Oklahoma known worldwide is the “Route 66″ neon sign. The sign in Las Vegas has the biggest surface area of more than 50,000 square feet. It cost over $8 million dollars and is the property of Hilton hotel Corporation. It is stamped as the world?s most expensive neon sign till date.