The General Picture:
Illuminated sign field industry has undergone series of revolution in the last couple of years or so with the variety of technologies and resources available for creating splendid colorful advertisements. They have found applications in variety of businesses irrespective of what kind of business a particular firm or organization follows. However, it is a ridiculous misconception that neon signs have lost its popularity off late which is certainly a rumor that doesn’t carry any weight-age or value. As a matter of fact, neon fabricators and manufacturers are making a comeback with marketing and advertising strategies that are highly efficient which promise to keep the illuminated sign field industry aglow in this 21st century and beyond.
Reputed executives who are highly experienced have also stated that nothing will ever take the place of neon; it’s going to be around forever. Some experts of the industry also feel that neon is an art form which is the brightest thing you can ever get and hence it would always dominate the field of advertising. You can bring in the LED’s, fiber optics etc and still neon would survive the heavy competition and stand out to be as a more popular advertising strategy.
It is believed that marketing strategies plays a significant role in the adoption of lighting technologies as for the future and hence neon signs will become more prominent. However, the problem here is the fact that most consumers and sign shops are quite new to neon signs and they have failed to understand the benefits one could reap by using neon lights for advertising purposes. Somewhere, the focus of neon fabricating industry has altered routes and lost its ways. They see the market as a competitive one and hence solely focus on winning over other competitors. Experts emphasize that it is high time that the industry stops fighting with itself and try to unite together and teach consumers regarding how using neon signs could turn out to be advantageous.
Teaching your consumers is highly necessary and this notion has already gained momentum in the market. The industry believes that it can improve the situation by presenting raw facts which can influence the decision makers to opt for neon for most applications time in and again. On this note, executives involved in the neon fabrication business have started to falsify the claims made by their competitors, which is just a start. On this note they have also emphasized on the pros and cons of using neon signs for advertising purposes and in a way have accepted their shortcomings as well. Honesty always works when it comes to passing convincing details.
Role of technologies:
Technologies have drastically revolutionized several aspects of our lives and this stands true for neon sign manufacturers and fabricators as well. Newer technologies are believed to have enhanced neon sign manufacturing to create more competitive and comprehensive neon products. It has allowed these manufacturers to remain competitive in the illuminated sign field industry in areas beyond safety. Neon signs of today’s era are capable of reducing energy consumptions up to 50%. These signs are obviously an efficient lighting source.
High output phosphor technology has boosted the neon industry’s popularity as well. New colors for channel letter usage have increased lumen brightness by up to 50% which is a great progress for the industry.
These neon signs also have the ability to match corporate colors which is an essential and important marketing advantage which other lighting sources fails to capture.
Neon’s niche as a classic art form is further emphasized as shop keepers have the leverage of competing with low tech strategies with their enhanced, high tech advanced neon lighting products.
Expert sales managers of the industry concluded by stating that neon will never be threatened as an art form; it has a quality to it that is both mesmerizing and hypnotic